Offline printing is an essential to every business, regardless of whether the business is internet based or not. Print advertising the corner stone to every business, marketing campaign and customer reaching media.
With the many techniques, tips, tricks and tutorials available, it can be hard to differentiate between crucial methods and simple marketing ploys. Use these tips for offline printing during your next marketing campaign to see the importance of the method yourself:
Invest In a Good Design
If you do not have an in-house graphic designer, freelance services can be obtained for a fraction of the price that it would cost to hire a design firm. Print marketing has to be eye catching. It has to draw the reader in and should define your company, the services or products being offered and the benefit to the customer with ease.
If your company does not have a logo, one should be created. Again, this can come at costs lower than twenty dollars – but the value that will be added to all print correspondence will be priceless. The logo will assist in branding and should be present on all literature leaving the office – including envelopes, letterhead, business cards and business postcards.
Clear and Concise Wording
Use keywords that the customer is going to pick up on. Most customers scan print advertising for certain keywords, therefore it is important to determine these keywords early on in the marketing campaign.
Clear wording allows the customer to find what it is that they are looking for – without having to read through endless paragraphs of information.
Find out what you need to say, write up a mock-up and than condense this information to convey as much information as you can in as little words as possible. This will ensure that the attention of the customer is reached, and they obtain the information before losing attention.
Use Flyers in High Traffic Places
If you are on a limited budget, this is a method that is going to reach the maximum amount of people by exuding the least amount of money spent on the marketing campaign. Places such as grocery stores, parks and schools are great places to post a well-designed flyer that will draw in the customer.
Think about your target market. Which areas do the members of your target demographic frequent? What will catch their attention? Use these questions to determine where the flyers should be placed and what appearance the flyers should have. Flyers are a crucial part of offline marketing and using printing to gain customers.
Coupons and Deals
Every customer likes to receive a good deal. Think about what you have to offer the potential customer. Are you willing to offer 10% off of your product or service to a new customer? Studies have shown that customers are more apt to try a new product or service if they are going to save money.
Think about printing these coupons, which could be found a flyer that would provide more information about your product or service while drawing in customers with the chance to take advantage of a money saving offer.
Using well-designed flyers and money saving coupons ensure that the customer feels as if they are benefiting from the experience. It adheres to the basics of print marketing – it answers the question, directly, to what the customer will receive, or how they will benefit from ordering the product or service. Once you know what you want printed, shop around different printing companies and make sure you are comparing like for like. Will they charge you to look at your own artwork? Is the quality of paper the same between different suppliers? Is time of the essence, if not you can often get better deals by being flexibile.
Once you have begun to use these tips, your print marketing campaign should be on its way. Reach your target audience with solid print marketing techniques, tangible items that will create a memorable experience and watch your customer base expand.